IBVTA response to media story concerning non-compliance

We are aware of a media story concerning vaping products being offered for sale in the UK which do not comply with the UK’s regulations. The IBVTA has consistently maintained that non-compliance should not be a competitive advantage for a small number of bad actors.

Vaping (the use of e-cigarettes) is now the UK’s most effective and most popular tool to de-normalise smoking and has already helped millions of smokers across the UK to quit. There are currently around 3.6 million vapers in the UK, and independent research has found vaping to be at least 95% safer than smoking.

There is a wide range of vaping devices on the UK market, and this choice is good for consumers. Every smoker should be able to find a device and liquid combination that will be the key to them taking their important first steps to becoming smoke free, and to go on to stay smoke free.

As an organisation, the IBVTA continues to engage with all levels of government to make the case for proportionate, evidence based regulation. We aim to enable the UK vape sector to produce the right products for UK consumers, with proper market surveillance from recognised authorities, so that the UK maintains its position as a world leader in vaping and harm reduction. In addition, in cooperation with our Trading Standards Primary Authority, we provide advice and guidance to the industry on compliance and product stewardship, as well as assured advice on preventing underage sales.

We will continue to work pro-actively with regulators and enforcement bodies to strive for a level playing field on which reputable businesses who abide by UK regulations can successfully operate.