IBVTA welcomes Lifeguarded as Associate Member

The IBVTA is delighted to announce our latest Associate Member, Lifeguarded.

Understandably, tobacco smokers pay significantly more for Life & Health Insurance than non-smokers. The all too predictable historical view of the general insurance industry has been to treat vapers in the same risk category as that of tobacco smokers for life and health insurance purposes, resulting in an unfair pricing structure for this cover.

Lifeguarded works in partnership with a mainstream insurer who recognises that vapers do not represent the same health risk as that of a tobacco smoker and who price their products accordingly. They are offering a unique opportunity for UK vaping businesses to increase customer loyalty while helping smokers who make the switch to save even more money in the long run.

Lifeguarded Sales Director, Matthew Thompson, said: “We are delighted to be affiliated with the IBVTA and are keen to re-enforce the message that e-cigarettes and vaping should be treated as an independent sector, entirely separate from the tobacco industry.”

Gillian Golden, IBVTA CEO, said: “We welcome Lifeguarded on board as an associate member. So many vapers have for too long been penalised when it comes to life and critical illness cover, and we look forward to working with a broker who understands the value of the independent vape industry.”